INFINITE HYDRATION serum for the face and neck for unconditional hydration

CELEMI's story began back in 2002, when I started to work professionally in the cosmetics market, visiting the biggest cosmetics exhibitions in the world and cosmetics development laboratories in Europe. I noticed that, although there is a huge variety and quality of cosmetics being produced, the same questions are asked by customers year after year, revealing that most of them are still struggling to find products that really meet their expectations. So how to choose cosmetics that really work? Let me start with a statement. All cosmetics are worthless. A bold statement for a cosmetics brand? Perhaps. But it is the truth, the WHOLE truth. Let me explain. The main problem is the LACK OF DISCIPLINE. Even the best quality cosmetics only become valuable when they are used in a disciplined way. Lack of discipline also leads to bad skin and hair care habits, which, if not eliminated, will render all cosmetics worthless. Obviously, those who want to achieve lasting results, who want to have healthy, shiny hair, who want to keep their skin looking younger and more radiant for as long as possible, will need to make an effort. As W.B. Yeats wrote, "Beauty takes effort - poets and women know that." DISCIPLINE is the most important, fundamental term that defines the CELEMI philosophy. Justė Pinkevičienė, CELEMI's creator